To help creators grow their subscriber communities, we have introduced new promotional tools, like surfacing the Subscribe button when your followers see your content in Feed, and making it easier for you to welcome new subscribers via DMs and Stories. Most recently, subscriptions launched for creators in an additional 35 countries. Since expanding access earlier this year to more creators, there are now more than 1M active subscriptions to creators through Instagram subscriptions.

Surpassing 1 Million Instagram Subscriptionsįor creators who have already built a strong community, Instagram Subscriptions can help them earn recurring, predictable income by offering exclusive content and experiences for subscribers. For creators in South Korea and Japan, this will be called the year-end bonus. Creators will earn based on the number of reels plays and photo views they receive during the bonus period, as long as the content passes Content Monetization Policies. Creators who receive an invitation can activate the holiday bonus to begin monetizing.

Select creators will be invited to test this new bonus until the end of the year. The holiday bonus will reward creators for sharing their creativity through reels and photos (both single image posts and carousels). We’re testing a new invite-only holiday bonus on Instagram for creators in the United States, South Korea and Japan. Today we’re sharing updates on several products across Facebook and Instagram to help creators make money.

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