Filming your slot play and monetizing it might, at worst, be a way to defray an expensive hobby. People like seeing big jackpots, so that means playing high limit machines that, over time, take considerably more than they give back to players. Judging by the comments, most viewers like playing slots themselves and enjoy watching people like them win money. With so many slot channels, what makes one more popular than the other? Being photogenic certainly doesn’t hurt, but being interesting and relatable is probably more important. Clocking in at under seven minutes, the video-which, is showing something that happens every day in every casino in the world-has gotten more than 1.1 million views. Both of them have day jobs-her in software, him in automotive marketing-but they’ve scored a viral hit with a video of Lady Luck winning $18,088 playing a Rio Dreams machine at Wynn Las Vegas.

Maric estimates that his wife puts 5 to 10 hours a week into the channel. With about 10,000 followers, the couple isn’t yet in the top echelon of slot YouTubers. “It’s a massive community that is often taboo due to the nature of the game. “We love the engagement with other slot players from around the world,” says Maric. After having a positive response to a few videos they’d posted, the pair decided to create their own channel, Lady Luck HQ, about three months ago. Miran Maric and his wife, who goes by “Lady Luck” on YouTube, have been playing slots for about four years. But before you get to that place, there’s a lot that needs to happen.

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